We installed Showy AI at the heart of Jemaa El Fna, Morocco's most iconic square, offering cutting-edge phygital technology completely free of charge to support small juice vendors by boosting their visibility and sales through an interactive and innovative platform, entirely developed from scratch by the technical teams at Leadz. By merging physical engagement with digital intelligence, Showy AI generated impressive stopping power and real-time sales growth. This initiative demonstrated that AI can have a tangible, positive impact even in the most unexpected places by making technology accessible and beneficial to local communities.