For the launch of the new electric motorcycle brand, EMob, in Morocco, Xperiences crafted a groundbreaking phygital experience at the Marrakech Grand Prix to elevate brand awareness and drive the first sales of this innovative product. We seamlessly integrated virtual and physical elements, allowing attendees to engage with the brand in a dynamic and interactive way. Through immersive activations, test rides, and exclusive content, we connected the excitement of the Grand Prix with EMob’s forward-thinking, eco-friendly technology. This activation not only captured the attention of Morocco’s motorsport enthusiasts but also set the stage for EMob’s successful debut in the market.
