For Fiat's groundbreaking launch of its first-ever electric vehicle lineup in Morocco, Xperiences orchestrated a high-impact press conference in Tanger. This exclusive event not only marked a milestone for the brand but also provided journalists with the unique opportunity to experience the new electric range firsthand through exciting test drives. By seamlessly blending product insights with engaging media interactions, we ensured the event highlighted the key USPs of Fiat's electric vehicles while generating strong media coverage. The result was a successful press launch that left a lasting impression and sparked anticipation for Fiat's electric future in Morocco.
